This website, buildwithasg.com (the "Site"), is operated by a company operating as Adaptive Systems Group ("ASG", "we", "us", or "our"). This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. We have tried to write it in plain language. If you have questions about this policy or your information, you can reach us through our contact page.
Who this policy covers
This policy applies to people who visit the Site and to people who use our conversational diagnostic tool or otherwise contact us through the Site.
What we collect
Information you give us directly. When you use our diagnostic tool, or otherwise contact us, we collect what you choose to provide. This typically includes your first name, your email address, your business name and website, and the details you share about how your business operates during the conversation. The full text of your diagnostic conversation is saved.
Information you give us when you subscribe to new posts. At the end of a blog post you can give us your email address to hear about new posts. We store that address. We also store the exact wording of the consent you agreed to, the page you subscribed from, your IP address, your browser's user agent, and the date and time. Those last few exist for one reason: Canada's Anti-Spam Legislation (CASL) requires us to be able to show that you asked to hear from us, and this is that record. We do not use them for anything else.
Information collected automatically. When you visit the Site, standard technical information may be collected through analytics, including your approximate location, device and browser type, pages viewed, and how you arrived at the Site. We use Vercel Web Analytics for this, described under "Analytics and cookies" below.
We do not intentionally collect sensitive personal information such as government identifiers, financial account numbers, or health information, and we ask that you not share such information in the diagnostic conversation.
How we use your information
We use the information we collect to:
- Operate the diagnostic tool and generate an assessment for you.
- Respond to you, follow up about your enquiry, and discuss whether we can help your business.
- Send you a summary of your diagnostic conversation and related communications.
- With your consent, send you marketing emails about our services, and email you when we publish a new blog post if you subscribed, both described under "Email and your choices".
- Keep a record of the consent you gave to those emails, and of any unsubscribe, so we can show it was given and make sure it is honoured.
- Understand and improve how the diagnostic tool and the Site perform, including reviewing conversations to improve the tool.
- Keep records, and meet legal and security obligations.
How the diagnostic tool works
Our diagnostic tool is a conversation powered by a third-party artificial intelligence service (Anthropic). The text of your conversation is sent to that service to generate responses and, after the conversation, to categorize it so we can improve the tool. Your conversation is stored in our database, hosted by Supabase. We do not use your conversation to train third-party AI models.
Who we share your information with
We do not sell your personal information. We share it only with service providers who help us run the Site and our business, and only as needed for them to provide their service to us. These include:
- Supabase, which hosts our database and stores diagnostic conversations, blog subscriptions, and the consent records described above.
- Anthropic, whose AI service processes the diagnostic conversation to generate responses and categorization.
- Resend, which we use to send email. That covers transactional emails such as your conversation summary and our replies, and emails to people who have opted in, including new post emails. If you subscribe, your email address is stored with Resend as well as in our database, because that is where the emails are sent from.
- Sanity, which stores the content of our blog. When you browse the blog, your browser loads post images directly from Sanity, so it receives the usual technical details of that request.
- Vercel, which hosts the Site and provides the Site analytics described below.
We may also disclose information if required by law, to protect our rights, or in connection with a business transfer. Some of these providers may store or process information outside Canada, including in the United States. Where that happens, your information may be subject to the laws of those jurisdictions.
Email and your choices
Transactional email. If you use the diagnostic or contact us, we may email you about your enquiry, including a summary of your conversation. These are not marketing emails.
Marketing email. With your consent, we may add you to a marketing list and send you emails about our services and related content. Every marketing email includes an unsubscribe link, and you can opt out at any time. If you unsubscribe, we will stop sending you marketing email, though we may still send you necessary messages related to an active enquiry or engagement. We handle email consent and unsubscribe requests consistent with Canada's Anti-Spam Legislation (CASL).
New post emails. If you subscribe at the end of a blog post, we email you when we publish something new. You can withdraw your consent at any time using the unsubscribe link in any of those emails, and you do not need to ask us or give a reason. When you unsubscribe we keep your address on record as unsubscribed, because that is how we make sure we do not email you again.
Analytics and cookies
We use Vercel Web Analytics to understand how the Site is used, for example which pages are viewed and how people arrive. It counts visits without cookies and without tracking you across other websites. The Site does not set cookies of its own, and there is no consent banner because there is nothing to consent to. You can still control cookies and site data through your browser settings.
How long we keep information
We keep diagnostic conversations, contact information, blog subscriptions and their consent records for as long as needed to follow up with you, run our business, and meet our legal and record-keeping obligations. Nothing is deleted automatically on a schedule. We keep analytics data for the retention period set by our analytics provider. You can ask us to delete your information, described under "Your rights".
Your rights
Depending on where you live, you may have rights over your personal information, including the right to access it, correct it, ask us to delete it, and withdraw consent for marketing. To make a request, reach us through our contact page. We will respond within a reasonable time and as required by applicable law. If you are in Canada and have a concern we have not resolved, you may contact the Office of the Privacy Commissioner of Canada.
If you are in the European Union or United Kingdom
If you are located in the EU or UK, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, delete, restrict, or object to the processing of your personal information, the right to data portability, and the right to withdraw consent where processing is based on consent. Where we process your information, we rely on your consent for the diagnostic and for marketing email, and on our legitimate interest in operating and improving our business. Your information may be transferred to and processed in Canada and the United States, which may have different data protection laws than your country. To exercise your rights, reach us through our contact page.
Security
We take reasonable measures to protect your information. No method of storage or transmission over the internet is completely secure, so we cannot guarantee absolute security.
Children
The Site and the diagnostic tool are intended for business owners and are not directed to children. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. When we do, we will change the "Last updated" date at the top. Significant changes will be reflected on this page.
Contact
Adaptive Systems Group, Waterloo, Ontario, Canada. Reach us through our contact page.